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Friday, August 20, 2004

Annoying Ads: Ditech.com

Company Profile:

The information superhighway can make for a rough ride. Just ask those at ditech.com, one of the biggest online mortgage lenders in the US. In its short history, it's fired executives indicted for extortion, and seen founder Paul Reddam resign and sue parent General Motors Acceptance Corp. (GMAC). The online lender offers first mortgage loans, high-loan-to-value (HLTV) first and second mortgage loans, and home equity lines of credit.

Known for its aggressive (read: annoying) marketing campaigns, ditech.com advertises through cable television, freeway billboards, and on the radio. The majority of the company's business is conducted from its main office in Costa Mesa, California.

Note: There are a few sites devoted specifically to customers experienced problems with this company. Here, and here.

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